Floral Direction for Editorial & Brand Work

Portland-based • Available for brand, editorial, and installation work

Sculptural, seasonal compositions designed to elevate imagery, environments, and brand experiences.

Start Your Project

I partner with brands, photographers, and creative teams to design floral work that feels considered, artful, and aligned with your visual identity.

Each piece is created to support the story being told. Not compete with it.

What This Work Is

This is not traditional floral design.

It’s a blend of floral direction, set styling, and spatial composition.

Designed to integrate seamlessly into campaigns, environments, and brand moments.

The goal is simple: create something that feels visually distinct, intentional, and aligned with your brand.

floral arrangement styled alongside designer made scarf by Kenna Bird Brand for a clean, elevated brand aesthetic
editorial floral styling with neutral blooms and textured materials arranged for brand photography - captured by Kay Gilgan Photo
Woman arranging a bouquet of vibrant orange, yellow, and white flowers in a white room.
Amber Engelhardt arranging a bouquet of orange and dark red flowers in front of a large floral arrangement on a white wall, captured by Kay Gilgan.
A woman takes a photo of three women sitting on a white backdrop decorated with flowers in a bright room with large windows and sheer curtains. In the foreground, there are buckets filled with various flowers and a glass of water.

Services

Editorial & Campaign Work

  • Floral direction for photoshoots and campaigns

  • Product and set styling

  • Collaboration with photographers and creative teams

Brand Activations & Installations

  • Grand openings and launches

  • Sculptural installations for retail, events, and experiences

  • Statement pieces designed for visual impact and guest engagement

Ongoing & Seasonal Partnerships

  • Rotating florals for studios, offices, and hospitality spaces

  • Farm-to-table style tablescapes and brand environments

  • Seasonal work designed to evolve with your space

Approach

My background is rooted in sculpture and installation art.

I approach florals as material, structure, and movement. Not just decoration.

The result is work that feels:

  • Intentional rather than excessive

  • Textural and dimensional

  • Grounded in seasonality and place

For brands, this creates imagery and environments that feel elevated, memorable, and difficult to replicate.

Who I Work With

  • Brands and creative teams developing campaigns or launches

  • Photographers and production teams seeking floral direction

  • Hospitality and retail spaces wanting atmosphere and identity

  • Clients looking for a more artistic, design-forward approach

Process

  1. Share your concept, timeline, and goals

  2. I develop a floral direction aligned with your vision

  3. Design, installation, and styling as needed

Inquire about a Project

Let’s Create Something Thoughtful

If you’re building something visually intentional and want floral or botanical work that supports that vision, I’d love to hear more.

Select Photos by Kay Gilgan Photo